( Truckistan )

Description

Since our founding in 1970, Prime has been an innovative regional and Over the Road (OTR)

trucking company, paving the way for the rest of the trucking industry

Business Goals

• Simplify the truck rental process
• Make services clear from the first screen
• Increase rental inquiries and bookings
• Build trust and credibility
• Stand out in a competitive logistics market

Design Tasks

• Create a minimalist and functional interface
• Establish a clear and structured information hierarchy
• Focus on usability and clarity
• Design an intuitive truck selection system
• Optimize the booking flow for speed and simplicity
• Emphasize reliability through clean visual presentation